# Crest > Crest (getcrest.ai) is an AI-powered supply chain software platform that helps businesses eliminate stockouts and overstocking through automated demand forecasting, inventory planning, purchase planning, and distribution planning. Built by supply-chain experts, Crest brings enterprise-grade supply chain technology to fast-growing brands and startups, helping them ensure every order is fulfilled on time. Crest answers four key supply chain questions for its customers: what to order, when to order, how much to stock, and where to place inventory. The platform delivers measurable outcomes including reduction in out-of-stock instances, faster cash recovery cycles, and revenue growth. Crest is operated by Conifer Innovations Private Limited, headquartered in Bengaluru, India, and serves customers across industries such as beauty and personal care, quick service restaurants, food and beverages, apparel and accessories, and pharmaceuticals. ## Product - [Product Overview](https://www.getcrest.ai/product): Full overview of Crest's AI-powered supply chain platform and its modules. - [HELIX: Workflow Automation](https://www.getcrest.ai/product/helix): Build and automate custom S&OP (Sales and Operations Planning) workflows to streamline supply chain processes. - [Demand Forecasting](https://www.getcrest.ai/product/helix): Dynamically predict future demand across channels with high accuracy, accounting for trends, market signals, promotions, and logistics disruptions. - [Automated Purchase Planning](https://www.getcrest.ai/product/purchase-planning): Automate purchase order generation with constant inventory tracking; know exactly how much to order, when, and from whom. - [Automated Distribution Planning](https://www.getcrest.ai/product/automated-distribution-planning): Optimize warehouse and store-level inventory allocation to maintain high fill rates and reduce excess inventory. - [Integrations](https://www.getcrest.ai/product/integrations): Seamless integration with online store solutions, cloud ERPs, and existing tech and ops stacks. - [Custom Dashboards](https://www.getcrest.ai/product/custom-dashboards): Build customized dashboards to visualize trends, patterns, and insights tailored to team needs. - [Consensus Planning](https://www.getcrest.ai/product/consensus-planning): Collaborate across stakeholders with multi-level approvals and scenario planning to make informed decisions. ## Industries Served - [Beauty and Personal Care](https://www.getcrest.ai/industry/beauty-and-personal-care): Supply chain solutions for beauty and personal care brands. - [Quick Service Restaurants](https://www.getcrest.ai/industry/quick-service-restaurants): Inventory and demand planning for QSR chains. - [Food and Beverages](https://www.getcrest.ai/industry/food-and-beverages): Supply chain optimization for F&B businesses. - [Apparel and Accessories](https://www.getcrest.ai/industry/apparel-and-accessories): Inventory planning for fashion and apparel brands managing many SKUs. - [Pharmaceuticals](https://www.getcrest.ai/industry/pharma): Supply chain management tailored to pharmaceutical operations. ## Company - [About Us](https://www.getcrest.ai/about-us): Information about Crest's founders (Rahul Vishwakarma, Akhil Kumar, Yogesh Byahatti), team, and mission to eradicate stockouts for growing businesses. - [Customer Stories](https://www.getcrest.ai/customer-stories): Case studies from brands like Samosa Party, P-TAL, Mosaic Wellness, Mokobara, ADRO, and others. - [Pricing](https://www.getcrest.ai/pricing): Pricing details for Crest's platform across regions. - [Careers](https://jobs.gohire.io/crest-4g9epqum/): Open roles at Crest. ## Blog and Resources - [Blog Home](https://www.getcrest.ai/blog): Insights on supply chain, inventory planning, and D2C operations. - [Days Inventory Outstanding (DIO): How to Calculate It and Improve It](https://www.getcrest.ai/post/days-inventory-outstanding) - [Top 8 ERP Software Solutions for D2C Brands in 2025](https://www.getcrest.ai/post/top-erp-software-solutions) - [Understanding Fill Rate in Supply Chain Management](https://www.getcrest.ai/post/fill-rate) - [Reorder Point Formula: The Key to Smart Inventory Management](https://www.getcrest.ai/post/reorder-point-formula) - [The Bullwhip Effect in Supply Chain: Causes, Impact, and Strategies](https://www.getcrest.ai/post/bullwhip-effect) - [Inventory Turnover Ratio: Boost Efficiency, Cash Flow & Profitability](https://www.getcrest.ai/post/inventory-turnover-ratio) - [Top 5 Demand Planning & Inventory Forecasting Softwares](https://www.getcrest.ai/post/top-5-demand-planning-inventory-forecasting-softwares) - [ABC & XYZ Analysis in Inventory Management: A Comprehensive Guide](https://www.getcrest.ai/post/abc-xyz-analysis-in-inventory-management-a-comprehensive-guide) - [Impact of Consensus Planning on Inventory Management](https://www.getcrest.ai/post/impact-of-consensus-planning-on-inventory-management) - [Impact of RPA in Supply Chain](https://www.getcrest.ai/post/impact-of-rpa-robotic-process-automation-in-supply-chain) - [Why Your ERP Is Not Your Inventory Planning Tool](https://www.getcrest.ai/post/why-your-erp-is-not-your-inventory-planning-tool) - [The Complete Guide To Inventory Forecasting For D2C Businesses](https://www.getcrest.ai/post/the-complete-guide-to-inventory-forecasting-for-d2c-businesses) ## Getting Started - [Sign Up (Free Trial)](https://platform.getcrest.ai/signup): Try Crest's AI forecasting tool for free. - [Login](https://app.getcrest.ai/app/login): Existing customer login. - [Book a Demo](https://meetings.hubspot.com/atlantikadas/crest-book-a-demo): Schedule a personalized demo with the Crest team. ## Legal - [Terms of Service](https://www.getcrest.ai/terms-of-service) - [Privacy Policy](https://www.getcrest.ai/privacy-policy) - [Refunds and Cancellation Policy](https://www.getcrest.ai/refunds-and-cancellation-policy) ## Contact - Sales: sales@getcrest.ai - Registered Office: 1507, Incubex, 11th Cross Road, 19th Main Road, Bengaluru, India 560102 - Corporate Office: 291, All Time Space, 4th Floor, 15th A Cross, Sector 6, HSR Layout, Bengaluru, India 560102 - Twitter: https://twitter.com/Get_Crest - LinkedIn: https://www.linkedin.com/company/get-crest/ - Instagram: https://www.instagram.com/getcrest/ - Facebook: https://www.facebook.com/getcrest